The Hype Machine going awry?

Although the British press is going crazy over them, XFM gave The Bravery's debut album a so-so review. While praising the singles "Unconditional" and "An Honest Mistake" and noting that the album should sell really well, they hint that the album lacks substance. I like the album a lot, even though I agree that it isn't really deep. I'm a fan of electro-rock and this fits the bill really well. However, there isn't too much depth and because The Bravery have been hyped up so much, the band may never live up to record companies' or mass consumers' expectations since they haven't had much time to hone their sound (other than their 12 or 13 songs in their rotation). Nevertheless, I'll still rock out this album.